The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
When you want to be seen as a thought leader
When you want to demonstrate best practice and educate a market
When you want to generate brand awareness and build your company profile
When you want to conduct business development and be seen as a trusted partner
When you want to contribute to the industry's development